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What we do


The Narrative Lab is a company that, through the use of narrative, surfaces and influences the mindests, perceptions and belief systems that govern the patterns of behaviour in your organisation.

Our projects typically have three components:

  1. Diagnostic: we gather a body of narrative material from a group of people and use those stories to identify patterns of thought, belief and perceptions in relation to an organisation or problem.
  2. Intervention: based on the insights generated from the narrative material, we will assist a client in designing evidence-led interventions aimed at shifting the problematic patterns
  3. Monitoring: we use narrative as a vehicle for monitoring the shifts in patterns and assess the impact of interventions over time.

We are uncomfortable calling ourselves "consultants". There are too many hangups associated with the way consultants operate. We prefer to refer to ourselves as conversation agents, advisors and partners.



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2009 SA Blog Awards Runner Up

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