Reclaiming the power of personal narrative [TED Video]

Have you noticed how the role of narrative is getting more airplay nowadays? I've been keenly aware of the growing focus on the power of narrative in business and society. Here's another one of these messages, by Robert Tercek, with some very useful pointers on WHY narrative is important today, and how stories structure meaning in random experience.

Hat tip to Cynthia Kurtz for this video.