identity

My new concept for the week is salience.  Before Leon from Occam's Donkey introduced me to it, I have to admit I didn't even know it existed.  However, now that I am aware of it, I think it's quite an important factor in much of the work we do.

Maybe I should start with a definition - Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important."   In short, salience theory studies what people deem to be more important to them out of a series of options.  Politicians are especially interested in this, as it seems a very useful manipulation tool ...

In a recent blog entry, Dave Snowden commented positively about the design elements that make up our corporate identity. Coming from him this is a great complement, as the interpretation of abstract ideas such as "probe, sense, respond" into visually compelling graphic elements was a challenge!

I'd like to express appreciation to our designer, Angela Lang for a job well done!

Maybe I should elaborate a bit on why we selected probe: sense: respond as a tagline. We see our core focus area as assisting clients to address complex and intractable problems through the application of narrative and intervention techniques based on Complex Adaptive Systems theory (and other disciplines such as cognitive psychology, physics and anthropology).