justin cohen

Sonja and are sitting at the Sandton Southern Sun listening to Justin Cohen present his preso on storytelling: What's Your Story? I met Justin in my TomorrowToday days and admired his blatant confidence in front of an audience. He is now turning his speaking prowess to punting the power of stories in the public sphere. We're sitting here 'cos we're fascinated by the range of applications of story. From traditional storytelling to business narrative, we see a spectrum of applications and uses of story in organisations. I suspect Justin will position himself on the traditional side of the spectrum?