volunteerism

My new concept for the week is salience.  Before Leon from Occam's Donkey introduced me to it, I have to admit I didn't even know it existed.  However, now that I am aware of it, I think it's quite an important factor in much of the work we do.

Maybe I should start with a definition - Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important."   In short, salience theory studies what people deem to be more important to them out of a series of options.  Politicians are especially interested in this, as it seems a very useful manipulation tool ...